In a complex and noisy cybersecurity marketplace, communicating value can be a foundational challenge. I help startups and established companies find the words that drive strong connections with buyers.
ABOUT
I have the rare ability to translate complex technology into something that non-technical audiences can understand. A visual artist with a business degree, I bridge the gap between technical details and the human-driven story.
Starting from a place of empathy with the targeted audience, I center their problems and clearly identify how your company can best solve them. I respect the audience’s limited time and attention through the art of brevity.
I have been helping cybersecurity companies communicate effectively since 2014. I understand not only the technical landscape but the motivations and fears underpinning the typical buyer mindset.
CAPABILITIES
A powerful positioning and messaging playbook that seeds your company’s differentiated communications, content, and even brand names
A content architecture that delivers the right information to your audience, when and where they need it
Communication that engages and persuades, whether through a short social media post or an in-depth white paper
Clear, concise language that makes app and web experiences as frictionless as possible
Precise and logical instruction that keeps end users, developers, and internal teams on task
PORTFOLIO
BLOG POST (GHOSTWRITTEN)
I use a familiar metaphor to explain the two-system approach to mobile security championed by Samsung and Privoro.
Read the blog postARTICLE (GHOSTWRITTEN)
Writing in Forbes, I break down the challenges of protecting against mobile attacks not requiring user interaction.
Read the articleWHITE PAPER (UNCREDITED)
In this white paper distributed by ISMG, I give a complete, yet condensed, overview of why and how threat actors surveil phone users.
Read the white paperCONTACT
Contact me here to get started.